Lance Beck - CEO
Born and raised in Iowa on a large farm, Lance displayed an early aptitude for all things electrical and electronic. In his teens, he designed and built a computerized system to control the ventilation in the family’s livestock operation. A few years later he started a company to build asset monitoring and protection systems for the food industry. Over the course of nearly 20 years, he built this into a multi-million dollar company and sold it in 2005. At the time of the sale, the company had branched into building small industrial robots, carwash control systems and commercial / residential Audio/Video integration.
For the next 2 years, Lance was a consultant to a consumer electronics company that wanted to explore the expanding market of high end consumer electronics. In late 2007, he determined that based on his experience in A/V and industrial control systems, there was a real need for the products that BitWise Controls is designing and building today.
He is an avid aviator and has owned several planes. Lance, his wife and 3 children live in Larkspur, CO in the foothills of the Rockies. In his spare time he enjoys outdoor activities with his family and golfing.
Mark Buster - CTO
Mark’s low voltage control systems career started in 1999 when he began installing hazard monitoring equipment throughout the Midwest for agricultural- industrial facilities. In 2002, Mark went to work for an Iowa based electronic engineering firm specializing in two-way radio communications, emergency alert systems, and remote facility monitoring. In 2004, Mark began designing, installing, and programming residential and commercial AV and automation systems for a systems integration firm in Southeast Iowa.
By 2006, Mark was ready for a new challenge, and became an independent consultant providing product development and custom software for Windows, Linux, and embedded platforms for a prominent consumer electronics company. While doing so, he still found time to provide custom AV systems design and programming services for clients in Iowa, Illinois, and Colorado.
Mark now brings his varied and extensive skill set to the position of Chief Technical Officer of Bitwise Controls, where he looks forward to developing innovative new products for the expanding automation and control systems markets.
Mark lives in West Burlington, Iowa with his wife and daughter.